Okay, I hear you! I have been writing and talking lots lately about social selling, and some of you are asking me, “hey, Sheri, is social selling really necessary?” In short—yes!
However, I understand the hesitation, so let’s address some of those perceived barriers to social selling:
- No roadmap – Yes, you do need a plan, but it doesn’t have to be complicated and 20 pages long! You can develop a social selling strategy similar to a general selling plan; just vary the execution steps!
- Takes too much time – Wrong! Just the opposite is true. Social selling actually saves you time by helping you work smarter.
- Higher ups think social media is a fad – You may indeed have to do a little selling on the value of social media, but it will be well worth your time.
- Worried about compliance – Social media interactions must follow some rules, so check out my Seven Things to Know about Compliance and Social Media tip sheet.
I am super excited to help explain all of these concepts and more with my new eCourse: Social Selling for Financial Advisors. I’ll be launching it soon; for now, you can learn more here and ensure your place at the head of the class!