Influencing the Masses

Episode 59: Influencing The Masses
Guest: Teresa de Grosbois

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Teresa de Grosbois is a mass influencer, international speaker, author and leader the Evolutionary Business Council, an international organization of thought leaders. This is a collaborative entity of people who are committed to creating positive change in the world. As mentioned earlier, Teresa is an influencer, and teaches the skill of mass influencing to others. Many don’t realize that influence is a skill that can be learned and that there are many different levels of influence.

Initially, Teresa worked in the Canadian oil and gas sector, which was male dominant. She was fortunate to have a lot of great mentors and was a change agent from the very beginning. Teresa was leading a lot of change initiatives in the industry and found it difficult until a mentor provided her with insight into influencing. He gave her an analogy of pushing a rope in the middle, and the ends would follow rather than trying to pull the rope at one end. By this, he meant that Teresa should find those who are change leaders and bring them on board, and eventually the others would follow. This is one of the key principles of mass influence – find the innovators and early adopters and the rest will follow.

There are several other key principles to influence that Teresa discusses in detail. One is that you can’t make yourself influential – if you want influence, you have to give others influence through endorsing, connecting and praising in an authentic way. One barrier that Teresa identifies that stops people from mass influence is internal dialogue. Your self-limiting beliefs can hold your back from achieving your dreams. Journaling about your inner dialogue can help you change how it’s limiting you and learn more about those messages that are holding you back.

Teresa recommends taking the 30 Day Influence Challenge. Find someone every day for the next 30 days and publicly praise or endorse them. For more information around Teresa’s book, Mass Influence, or to get in contact with her, visit her website. You can also check out her blog for more tips on gaining influence. Lastly, if you’d like to learn more around mass influence movements, visit the Evolutionary Business Council’s website.

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