How to Love LinkedIn: Five Reasons to Get Passionate About Social Media

Can you really grow to love social media? From the outside, social media appears to be a struggle. Too many compliance headaches. Too much time. Too few clients online. Too little return.

Many firms have shared with me they don’t know what they don’t know. Therefore they don’t do. This approach leaves many firms sitting on the sidelines, letting the digital world pass them by.

Newsflash! The Internet has disrupted the way we acquire information and interact with the world. It is shaping an entirely new idea of what’s possible in marketing, sales, business and our world of financial services. Responding to the digital demand is no longer an option, it’s a necessity.

Have you lost that loving feeling where social media is concerned? Do not despair. Just in time for Valentine’s Day I offer five reasons why you should stop being a wallflower and start dancing. The social sphere allows you to:

  1. Easily develop a personal brand: An optimized LinkedIn profile is a sure-fire way to solidify your personal and professional brand. The time it takes to optimize your profile will immediately pay dividends in better Google search ranking for your name and your firm’s name. And, don’t forget a professional headshot. Adding a professional photo makes you 14 times more likely to be found on LinkedIn.
  1. Be where your prospects are: LinkedIn reaches 37% of the U.S. population. It is particularly popular among college graduates, those in higher-income households and the employed.
  1. Accelerate connections: When I speak about using LinkedIn for financial advisors, I often say, “LinkedIn is the largest rolodex in the world.” Imagine the ability to tap into the power of nearly 400 million people worldwide? With a bit of ongoing effort to grow your network, you’ll begin to notice the connections within connections.
  1. Scale your top-of-mind efforts: Active profiles – those that share updates and interact – are more likely to be viewed. Think of it as a super simple way to stay top of mind with just the touch of a few strokes on your keyboard. Consider this tip from LinkedIn, “To be seen, you need to move, if you are camouflaged in the crowd, you will stay well hidden.”
  1. Lead the conversation: 74% of prospects chose the company that was first to help them along their buying journey. By consistently contributing helpful content on a particular subject, advisors can begin to lead the conversation rather than follow.

Need help creating an optimized LinkedIn Profile? Or are you ready to take the social world by storm? Stay tuned for news about my social selling bootcamp. Coming later in March!

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