Social Networking: Build Relationships and Secure Sales
Many financial professionals may not consider LinkedIn as a valuable social tool – until they need to hunt for a job. Sadly, that myth is completely incorrect. Social networking platforms, such as LinkedIn, provide so much more than simply recounting the pizza you had for dinner last night. In fact, social networking can help you connect with your current clients, build deeper relationships — and create a strong personal brand.
There are many ways professionals can use the information garnered from your clients’ and prospects’ digital footprint. (And, in using your digital footprint to your advantage!) In this session, you’ll conquer five myths about social media, learn the power of ‘cyber sleuthing’, and gather some simple and useful ways to use social networking to excel in the online world.