Keynote: Your Brand, Your Business, Your Bottom Line
Learn the secret code behind a passion-powered brand and how it can help you increase your bottom line and become more meaningful to your clients. Discover the intersection of brand and the “perceived” value of your services. You’ll walk away with steps on how to create a unique brand and how to infuse brand into all your sales and service efforts.
Sheri teaches you to:
• Discover the intersection of brand and the “perceived” value of your services
• Learn the secret code behind a passion-powered brand
• Generate deeper client relationships and new business through branding
• Walk away with steps on how to create a unique brand and how to infuse brand into all your sales and service efforts
Breakout Sessions: Deconstructing Digital
Marketing has changed. The avenues that were part of a successful sales formula – public relations, advertising, cold calling, email blasts and tangible collateral – don’t yield the same results today.
In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the interworkings and best practices for all the digital elements and how the pieces fit together. During this session attendees will:
• Explore the concepts of permission marketing and thought leadership
• Identify ways to connect your social efforts with website/home base
• Learn how to effectively and efficiently promote, attract and engage with clients in the digital space