Deconstructing Digital

September 16, 2016 @ 11:30 AM – 1:30 PM
Ad Club of New Orleans: La Thai
4938 Prytania St
New Orleans, LA 70115

Branding and marketing has changed. The avenues that were part of a successful sales formula—public relations, advertising, cold calling, email blasts and tangible collateral—don’t yield the same results today.

In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together. During this session attendees will:

  • Explore the concepts of permission marketing and thought leadership
  • Identify ways to connect your social efforts with website/home base
  • Learn how to effectively and efficiently promote, attract and engage with clients in the digital space
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