Branding and marketing has changed. The avenues that were part of a successful sales formula—public relations, advertising, cold calling, email blasts and tangible collateral—don’t yield the same results today.
In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together. During this session attendees will:
- Explore the concepts of permission marketing and thought leadership
- Identify ways to connect your social efforts with website/home base
- Learn how to effectively and efficiently promote, attract and engage with clients in the digital space