American Society of Pension Professionals & Actuaries Annual Conference
Thurs, Oct. 28, ASPPA talk
Workshop 40: Don’t Sell Yourself Short
Get the right message about your services to the right people.
Effectively use social media and sales personnel to market your services. After attending this session, participants should
be able to:
– Define the target audience.
– Effectively communicate your message to the target audience.
– Evaluate the costs and benefits of hiring a professional to assist with social media marketing.