Entries by Sheri Fitts

Digital Institute Embraces the Social Media Sphere

New ShoeFitts Marketing monthly broadcasts show financial advisors how to utilize key digital concepts and ideas in their daily practice. Portland, OR, January 14, 2016: Financial services industry professionals can now take full advantage of digital marketing to elevate their brand, find and develop leads, and increase sales by attending the new monthly ShoeFitts Digital […]

Mastering Compliance eCourse Takes The Fright Out Of Social Media

Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]

Forget social. Focus on Sales.

  Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral. Value in the social world was associated with followers, likes and retweets. Frankly, that […]

What Content Do I Share?

Wow! Thanks for all your recent comments and questions about social selling! Many of you are ready to up your social engagement and start rocking your sales. Along with this enthusiasm, I am hearing one resounding question: “what content do I share?” This is an excellent question, and one I cannot answer, but can help […]

Want to Avoid the Social Media Time-Suck?

Social media offers a great way to connect with people and is an integral part of social selling. Yet, if you’re not careful, you can fall down the rabbit hole into the social media vortex. Luckily you can avoid this time-suck with some careful planning, nifty online tools and even some no-tech tricks. Make a […]

Knocking Down Barriers

Okay, I hear you! I have been writing and talking lots lately about social selling, and some of you are asking me, “hey, Sheri, is social selling really necessary?” In short—yes! However, I understand the hesitation, so let’s address some of those perceived barriers to social selling: No roadmap – Yes, you do need a […]

The Internet is no Baby

My friend Alice Tang remembers her first days as a financial advisor when all she did was cold calling. Yep, for eight-plus hours a day she tried to grow her book of business by working her way down a call list, hoping to set up meetings. Luckily her perseverance worked, and today Alice is vice […]