Lay the Ghost of Compliance To Rest!

Boo!

Don’t let the ghost of compliance haunt you this Halloween. It’s time to dig that grave and lay the ghost to rest.

Sound a bit ghoulish? A trick instead of a treat? Not to worry.

I know many people fear using social media because of compliance concerns. Whenever I speak or train on the issue of social selling, the worry and barrier I hear about most often is compliance. But this isn’t 2006 (when I first started teaching folks about the social space). Even the SEC acknowledges that YELP exists.

Happy Halloween!

To help you get over your compliance fear, I’m giving away my Mastering Compliance module for free. Frankly, my intention is that you’ll find it helpful, entertaining, and encouraging. Encouraging enough to compel you to take the plunge into the full eCourse, Social Selling for Financial Advisors.

However, let’s not go there right now. Just take the Mastering Compliance course. It’s free. It’s short. It’s pretty much everything you need to create a solid foundation for moving your social selling forward. Because, if you’re not using social as a piece of your sales puzzle, you’re missing out. Social media and social selling are not hard or frightening when you understand and implement some simple, thoughtful guidelines.

There is tremendous selling power in today’s digital marketplace with 1.5 billion global social media users spanning all generations and demographics. This collective group, known as Generation D (digital), includes some 75 million investors with over $27 trillion in assets.

You know that cold calling sucks. And studies show that more than 90 percent of the time it flat out fails. Yet, you also know you want more warm leads.

Lets lay the compliance ghost to rest. Join me in Mastering Compliance. I make it fun, interesting, and helpful. Even better, it’s free! Just like Halloween candy.

Mastering Compliance eCourse Takes The Fright Out Of Social Media

Halloween treats come early for financial services professionals looking to lay the ghost of compliance to rest. Professionals in the financial services industry can now overcome their compliance fears about social media by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial […]

Launching Fearlessly

Episode 38: Launching Fearlessly
Guest: Anne Samoilov

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Happy Halloween! This week’s episode is a perfect fit to the Halloween theme around fear and the fun, excitement and joy that it can bring. This week’s guest, Anne Samoilov helps entrepreneurs, small business owners and consultants through the process of fearlessly launching a product or business, or another type of business launch. Anne says that it’s not about fear, it’s about that moment of committing to the decision to doing something new and taking that leap.

Coming up with an idea is the easy part of creating a new business or product but when you haven’t done it before, launching can be a scary and often daunting task. For Anne, she sees it as a production, with particular steps that need to happen for the business or product launch to be successful. The most important thing that anyone should do, according to Anne, is determine who “they” are and start the conversation. Find out who your target audience is and reach out. Do this before you launch your business and get their input (both the good and the difficult to hear). You can also search online and see what people are saying about a particular topic that relates to your business or product idea.

While launching a business or product can be intimidating, it is also an exciting time. Once off the ground, it allows you to control your schedule and provides flexibility to accommodate family situations. Don’t let the fear of launching a great idea hold you back because there are people like Anne, who are there to help you.

For more information about Anne Samoilov, you can visit her website at www.fearlesslaunching.com, or connect with her on Twitter, Facebook, Google+ and LinkedIn.

If you liked this episode be sure to share it with those you think might find this valuable. Also, head over to iTunes and write a quick review if you liked what you heard. Lastly, thanks for listening!

Forget social. Focus on Sales.

 

Ten or so years ago, at the beginning of the social craze, the marketing rally cry was “Join the Conversation!” Experts pointed to the benefits of brand engagement, community interaction, and the once in a lifetime opportunity to go viral.

Value in the social world was associated with followers, likes and retweets. Frankly, that put a lot of folks off. How does this rah-rah cocktail party atmosphere create sales? Sprinkle in the regulation and compliance issues we face in the financial services industry and for most of us, social was a non-starter.

Even now, a fairly large group of financial professionals are only able to have a static LinkedIn profile. Guess what? Even if all you do is maximize your profile and use LinkedIn to help grow your connections, you can rock your sales with Social Selling.

Social Selling 1

When I speak and teach on the world of social, I start with LinkedIn for a variety of reasons:

  • A LinkedIn profile is easy to create and maintain
  • The pace is more manageable than Twitter
  • The site is very Googleicious (meaning it aids in search engine optimization)
  • Over 30 percent of American adults with annual household incomes over $100,000 use LinkedIn (check out this source for more amazing LinkedIn stats)
  • More than 300 million people have a LinkedIn profile; one out of three professionals on the planet has a LinkedIn profile
  • Business people use the site, and 35 percent of users access LinkedIn every day
  • Finally, most broker/dealers allow for, at minimum, a static profile!

I know, some of your are saying, “but what about compliance, Sheri?” My response: Don’t let compliance get in your way of some awesome competitive information; just create an optimized LinkedIn profile, run it by compliance, and then do what you can to grow your network.

In other words, pretend LinkedIn is a series of rolodexes. You don’t need to do the social stuff. Do sales instead. Then dive into the Advanced Search function. You can always take your activity to the next level, but for now, don’t worry about doing everything.

Take baby steps. Because, frankly, if you don’t engage just a little bit in the digital space you will get left behind in the dial-up world. Like it or not, some of your competitors are taking full advantage of Social Selling.

So don’t bury your head in the sand and hope social media goes away. Don’t point to compliance worries as a barrier. Do make the leap and try out the waters. I promise, you won’t drown in the deep end of the social media pool!

Giving Yourself Permission to Say “No”

Episode 37: Giving Yourself Permission to Say “No”
Guest: Lane Kennedy

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Welcome back! My guest this week has done it all. She is a woman who has many talents – especially when it comes to being an entrepreneur. Lane Kennedy has turned a startup into a million dollar business in less than 18 months, has built a lingerie company and has even worked for a non-profit company in Bangkok. She is a mom, fiction writer, podcaster, and business coach to women who are looking to start a business in the online market.

Lane is one busy woman and she has a lot of demands on her time. Throughout her experiences, she has had to learn to say “no,” which is difficult for many of us. The nagging guilt of letting someone down, or hurting their feelings tends to leave us stretched thin on time and feeling strained and sometimes even resentful. However, a lot of us keep finding ourselves in the same situation time and time again – we want to say “no” but we hear ourselves saying “yes.”

Many of us have a hard time setting boundaries and determining when it’s okay to say “yes” and when it’s okay to say “no.” The key is to ask yourself: is this going to serve my family or me? If you’re uncomfortable saying “no,” an alternative is “not right now,” or “no, but thanks for the opportunity.” However you choose to say it, the most important thing is that you start protecting your time and prioritizing.

For more information about Lane Kennedy, you can visit her website www.lanekennedy.com, or connect with her on Twitter. Also, be sure to check out her podcast The Game Changer.

If you liked this episode be sure to share it with those you think might find this valuable. Also, head over to iTunes and write a quick review if you liked what you heard. Lastly, thanks for listening!

Rocking an Interview

Episode 36: Rocking an Interview
Guest: Margot DeMore

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It’s officially fall and it is absolutely beautiful outside! I hope you’re enjoying the leaves, and all the pumpkin mania, as much as I am.

We’ve all been in a situation where we’ve had butterflies in our stomach when getting ready for an interview. The stress of preparing for the interview is only half the battle. This week, I had the pleasure of chatting with Margot DeMore, founding partner of Broad Street Consulting Group, a search firm specializing in retained executive search and consulting services for the traditional and alternative investment community and insurance industry. Her whole career has been playing matchmaker between companies and potential team members.

Margo lives and breathes interviews, and has some great tips and tricks to make sure we rock them. According to her, many of us are great at researching and understanding the organization when preparing for an interview, but tend to fall short on how to share our story in a way that highlights our strengths and attributes.

Margot recommends writing down all the adjectives that describe your strengths and think about how it fits with the position and organization you’re interviewing with. Next, brainstorm stories that highlight each adjective. The last step is to practice, practice, practice! Tell you stories to you partner, colleagues or even the mirror.

There are plenty of things that you can do to increase your chances of a successful interview. Be sure to check out Margo’s cheat sheet for more tips. For more information on Margot, visit broadstreetconsulting.com, or find her on LinkedIn.

This is a great episode for everyone so be sure to share it with your friends, colleagues, college graduates, and even high school students. Also, head over to iTunes and write a quick review if you liked what you heard. Lastly, thanks for listening!

Negotiating Salaries 101

Episode 35: Negotiating Salaries 101
Guest: Jim Hopkinson

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We’ve all been there where we’ve felt like we’ve rocked an interview and then dreaded question comes up. “What is your current salary?” Or even worse, “what are your salary expectations for this position?” It’s common for us to hesitate in answering that awful question because on one hand we don’t want to throw out a number that is too high (and risk losing our chance at the position) and, on the other hand, we don’t want to low-ball ourselves.

My guest this week is Jim Hopkinson, and he has come to our rescue! A speaker, writer, and teacher, he helps ambitious professionals overcome their fear of negotiating their salary. Jim has helped a lot of people push past the discomfort of asking for what their worth, and his number one advice is research. Understanding what your worth is the key to being able to ask for more. One way to determine what the market value is for your position and experience is visiting websites like salary.com, payscale.com, and glassdoor.com. He also recommends talking to your internal network. Once you have all your research, you can put it into a report and provide it to the company looking to hire you or presenting it to your current boss. The more research you do, the stronger your case.

To jump back to the dreaded interview question, Jim recommends countering with: “Oh I’m sorry, my current employment contract doesn’t allow me to reveal that information. It’s private company information. What kind of range did you have in mind?” By turning it around, you’re opening up the conversation and allowing room for negotiation!

If you want to learn more after this episode, visit salarytutor.com/fastclass for a 7-day free email class that will teach you how to negotiate your salary. If you liked this episode be sure to share it with those you think might find this valuable. Also, head over to iTunes and write a quick review if you liked what you heard. Lastly, thanks for listening!