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Branding and marketing has changed. The avenues that were part of a successful sales formula—public relations, advertising, cold calling, email blasts and tangible collateral—don’t yield the same results today.
In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together. During this session attendees will:
- Explore the concepts of permission marketing and thought leadership
- Identify ways to connect your social efforts with website/home base
- Learn how to effectively and efficiently promote, attract and engage with clients in the digital space
NETWORKING 2.0: Using the Social Sphere to Rock Your Business Relationships
The expanding use of technology, the Internet and social media has shifted the way many individuals approach business development, marketing and networking. Just as people may search the web for information about companies, business connections use the same tools to research vendors, products and services. While relationships trump technology when it comes to retaining clients and creating sales opportunities, savvy professionals are moving online to supplement their face-to-face efforts.
Social media isn’t some cyber lounge accommodating the college-dating scene. And playing the compliance card, as a reason to avoid social media engagement is no longer a viable excuse. It is time to get online.
Social media creates favorable search engine optimization (SEO) for your business, it opens the door to innumerable new connections, and it is a crucial element in helping to build your brand. The online space provides a channel into the new buying cycle of your clients and prospects. Social media fortifies your brand, your business and your relationships.
Marketing is Mathematical
Marketing may be a soft science, but it’s not all right-brained. Plenty of the magic behind marketing is based on math: We rely on numbers, data, and patterns to gauge success and inform strategic decisions. This session will reveal the mathematics of marketing to help advisors add up sales, multiply their opportunities, and frame a solid annual marketing plan.