Why ShoeFitts?
We know the finance lingo, we have the industry
chops, and we make your marketing unforgettable.
Speaking Kudos

“I loved your information-rich,
approachable, fresh presentation.”

“People really enjoy listening to Sheri. She
delivers valuable information in a fun manner.”

100 Tips for Social
Media Success
Our new eBook is out filled with tips and
tricks to improve your social media
presence. Grab your copy today!
Ready, Set, Sell!
NEW monthly marketing program for
busy retirement plan advisors. Nurture
and grow your client base the easy way.
Sheri Fitts - ShoeFitts Marketing
Women Rocking
Wall Street
From the teller window to the corner office,
women in finance mean business. Sheri
reveals their stories and top tips in this
weekly podcast.

ShoeFitts Marketing identifies, creates, and implements inspired marketing and social media strategies and solutions for their clients so those clients can focus on doing what they love.

We are experts within the retirement plan space with extensive insight and experience working within this regulated environment. How did all this know-how materialize? From decades of working in the financial services marketplace, of course.


Deconstructing Digital @ Ad Club of New Orleans: La Thai
Sep 16 @ 11:30 AM – 1:30 PM

Branding and marketing has changed. The avenues that were part of a successful sales formula—public relations, advertising, cold calling, email blasts and tangible collateral—don’t yield the same results today.

In today’s web-based world, a robust marketing program must embrace all facets of the digital conversation. This means organizations need a firm understanding of the inter-workings and best practices for all the digital elements and how the pieces fit together. During this session attendees will:

  • Explore the concepts of permission marketing and thought leadership
  • Identify ways to connect your social efforts with website/home base
  • Learn how to effectively and efficiently promote, attract and engage with clients in the digital space
The Leadership Centre of Central Alberta 2016 Leadership Conference @ Parkland Pavilion
Sep 18 @ 3:00 PM – 5:00 PM

NETWORKING 2.0: Using the Social Sphere to Rock Your Business Relationships

The expanding use of technology, the Internet and social media has shifted the way many individuals approach business development, marketing and networking. Just as people may search the web for information about companies, business connections use the same tools to research vendors, products and services. While relationships trump technology when it comes to retaining clients and creating sales opportunities, savvy professionals are moving online to supplement their face-to-face efforts.

Social Selling for Financial Advisors (Private Event) @ John Hancock Retirement Plan Services
Oct 7 @ 9:30 AM – 10:30 AM

Social media isn’t some cyber lounge accommodating the college-dating scene. And playing the compliance card, as a reason to avoid social media engagement is no longer a viable excuse. It is time to get online.

Social media creates favorable search engine optimization (SEO) for your business, it opens the door to innumerable new connections, and it is a crucial element in helping to build your brand. The online space provides a channel into the new buying cycle of your clients and prospects. Social media fortifies your brand, your business and your relationships.

1st Global WIN Team Meeting
Dec 14 @ 11:05 AM – 12:35 PM

Marketing is Mathematical

Marketing may be a soft science, but it’s not all right-brained. Plenty of the magic behind marketing is based on math: We rely on numbers, data, and patterns to gauge success and inform strategic decisions. This session will reveal the mathematics of marketing to help advisors add up sales, multiply their opportunities, and frame a solid annual marketing plan.

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