Why ShoeFitts?
We know the finance lingo, we have the industry
chops, and we make your marketing unforgettable.
Speaking Kudos

“I loved your information-rich,
approachable, fresh presentation.”

“People really enjoy listening to Sheri. She
delivers valuable information in a fun manner.”

100 Tips for Social
Media Success
Our new eBook is out filled with tips and
tricks to improve your social media
presence. Grab your copy today!
Ready, Set, Sell!
NEW monthly marketing program for
busy retirement plan advisors. Nurture
and grow your client base the easy way.
Sheri Fitts - ShoeFitts Marketing
Women Rocking
Wall Street
From the teller window to the corner office,
women in finance mean business. Sheri
reveals their stories and top tips in this
weekly podcast.

ShoeFitts Marketing identifies, creates, and implements inspired marketing and social media strategies and solutions for their clients so those clients can focus on doing what they love.

We are experts within the retirement plan space with extensive insight and experience working within this regulated environment. How did all this know-how materialize? From decades of working in the financial services marketplace, of course.


1st Global WIN Team Meeting (Private Event)
Dec 14 @ 11:05 AM – 12:35 PM

Marketing is Mathematical

Marketing may be a soft science, but it’s not all right-brained. Plenty of the magic behind marketing is based on math: We rely on numbers, data, and patterns to gauge success and inform strategic decisions. This session will reveal the mathematics of marketing to help advisors add up sales, multiply their opportunities, and frame a solid annual marketing plan.

NTSA: 403(b) Masters Summit
Jan 25 – Jan 27 all-day

General Session 3: NEW FRONTIER! Deconstructing Digital…the WHY
Many advisors and TPAs have a perception of social networking that is ten years old. Something separate from their conventional sales efforts; a time suck that lacks any real ROI. Things have shifted and changed. And the digital space cannot be ignored. In today’s online world, a robust marketing effort must embrace all facets of the digital conversation. This means you need a firm understanding of the inter-workings and best practices for all the elements and how the pieces fit together for success.

Feeling a bit like a digital dummy? Don’t worry! In this session, you’ll learn how to effectively and efficiently promote, attract and engage with your clients in the digital space.

Hands on LabImproving Your Social Media
This workshop is designed for intermediate and advanced social media users. Using platforms to get more traffic. How to be more active without taking too much time. Tools to help you manage social media without it becoming too robotic.

View Calendar  >